Instructor: Megan Calcote, Podcast Producer

You’ve heard podcasts are hot again. But how do you launch one?  

Podcasting is experiencing a resurgence, with an increase in American podcast listeners, connected cars, the launch of podcast divisions by traditional media outlets such as WNYC and the rise of networks such as Podcast One, Radiotopia and Panoply.

Find out how to join the movement and maximize your audience in this training that will tell you everything you need to know to get started in podcasting. We’ll show you how to equip a studio where you can produce professional-caliber audio with minimal investment. Learn tricks for developing, capturing and editing the content of your podcast. Find out which networks your podcast should be on to attract your audience and learn the basics of social media marketing.

What you’ll learn from this training:

1. How to create a podcast from scratch with a minimal tech investment
2. How to structure the content of episodes and create a series arc
3. Where and how to distribute your podcast to attract and retain a loyal core audience
4. How to measure your audience –subscribers, downloads and other meaningful analytics and how to interpret them

Handouts:

• The Minimalist Podcast Pro: A list of the essential technology and software you’ll need to launch your podcast on the cheap.

Who should take this training:

• Journalists wanting to add a podcast for their audience
• Bloggers and content marketers wanting to break into podcasting
• Business owners wishing to use podcasting to market their business
• Anyone with an interest in starting a podcast

Date and Time: Nov. 8, 2017 at 1 p.m. ET / 10 a.m. PT

Price: $39

Register now for the online training!

Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

About the Instructor:

Megan Calcote has produced multiple podcasts including “Educating Geeks,” which reaches 7,000 listeners annually, and the “How to Cover Money Podcast” for the Donald W. Reynolds National Center for Business Journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She also formerly managed social media for the the Reynolds Center. In addition to podcasting and social media, Calcote also is also an experienced events planner.

The post DigitalEd: How to Launch a Podcast appeared first on MediaShift.

The post DigitalEd: How to Launch a Podcast appeared first on MediaShift.

Instructor: Megan Calcote, Executive Producer, How to Cover Money & Educating Geeks Podcasts

New to podcasting? Learn the basics of capturing and editing audio.

Podcasting is all about the story – and it’s all about the audio. This webinar will walk you through various microphone setups to teach you the basics of how recording equipment works. You’ll hear demonstrations of different audio setups and learn how your equipment and recording space can affect the quality of your audio. We’ll also walk you through the basics of capturing audio using various software and show you the basics of audio editing. Headphones are recommended for this session.
What you’ll learn from this training:

1. How to pick audio equipment and prepare your recording environment
2. How to capture high-quality audio with minimal equipment investment
3. How to use easy software options to record audio
4. How to expediently edit audio into a full podcast
5. Pro check: How to assess the finished product for quality, etc.

Who should take this training:

• Journalists wanting to add a podcast for their audience
• Bloggers and content marketers wanting to break into podcasting
• Business owners wishing to use podcasting to market their business

Date and Time: Aug. 31, 2016 at 1 p.m. ET / 10 a.m. PT

Price: $39

Register now for the online training!

Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

About the Instructor:

Megan Calcote manages social media for the Donald W. Reynolds National Center for Business Journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In addition to social media, Calcote also is the executive producer for the Reynolds Center’s podcast, “How to Cover Money,” and for the podcast “Educating Geeks,” which reaches 7,000 listeners annually.

The post DigitalEd: How to Record and Edit Audio for Podcasts appeared first on MediaShift.

Instructor: Megan Calcote, Executive Producer, How to Cover Money & Educating Geeks Podcasts

You’ve heard podcasts are hot again. But how do you launch one?  

Podcasting is experiencing a resurgence, with an increase in American podcast listeners, connected cars, the launch of podcast divisions by traditional media outlets such as WNYC and the rise of networks such as Podcast One, Radiotopia and Panoply.

Find out how to join the movement and maximize your audience in this training that will tell you everything you need to know to get started in podcasting. We’ll show you how to equip a studio where you can produce professional-caliber audio with minimal investment. Learn tricks for developing, capturing and editing the content of your podcast. Find out which networks your podcast should be on to attract your audience and learn the basics of social media marketing.

What you’ll learn from this training:

1. How to create a podcast from scratch with a minimal tech investment
2. How to structure the content of episodes and create a series arc
3. Where and how to distribute your podcast to attract and retain a loyal core audience
4. How to measure your audience –subscribers, downloads and other meaningful analytics and how to interpret them

Handouts:

• The Minimalist Podcast Pro: A list of the essential technology and software you’ll need to launch your podcast on the cheap.

Who should take this training:

• Journalists wanting to add a podcast for their audience
• Bloggers and content marketers wanting to break into podcasting
• Business owners wishing to use podcasting to market their business
• Anyone with an interest in starting a podcast

Date and Time: June 7, 2016 at 1 p.m. ET / 10 a.m. PT

Price: $39

Register now for the online training!

Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

About the Instructor:

Megan Calcote manages social media for the Donald W. Reynolds National Center for Business Journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In addition to social media, Calcote also is the executive producer for the Reynold’s Center’s podcast, “How to Cover Money,” and for the podcast “Educating Geeks,” which reaches 7,000 listeners annually.

The post DigitalEd: How to Launch a Podcast appeared first on MediaShift.

Instructor: Megan Calcote, Program Coordinator, Donald W. Reynolds National Center for Business Journalism & Co-Executive Producer, Educating Geeks

Make social media work for you around the clock.

If you’re ready to expand your marketing efforts but you don’t want to manage your social media 24 hours a day, this online training can help. We’ll show you how to automate your social media posts without losing authenticity. Find out how to increase audience reach and engagement while improving the effectiveness and efficiency of your social operations.

Learn why automated scheduling can be a powerful tool for your brand and how to use it in conjunction with real-time posts. Discover ways to determine the best times to post your updates. See powerful social media scheduling tools in action. You’ll take away ideas to help you develop an expanded social strategy and tools to help you execute and measure the success of your efforts.

What you’ll learn from this training:

1. Why automating social media can be a powerful part of your social strategy
2. How to identify the best times to reach new audiences
3. Tools you can use to automate your social networks
4. How and why to optimize link previews for each social network

Who should take this training:

•      Journalists
•      Content marketers
•      Business owners
•      Anyone who wants to better understand social strategy and increase their effectiveness on social media

Date and Time: Tuesday, May 3, 2016 at 10 a.m. PT / 1 p.m. ET

Price: $39

Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

About the Instructor:

Megan Calcote manages social media for the Donald W. Reynolds National Center for Business Journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In addition to social media, Calcote coordinates business journalism training workshops, webinars and conferences for the center. She also is the executive producer for the podcast “Educating Geeks,” which reaches 7,000 listeners annually.

The post DigitalEd: How To Automate Social Media appeared first on MediaShift.

Instructor: Megan Calcote, Program Coordinator, Donald W. Reynolds National Center for Business Journalism & Co-Executive Producer, Educating Geeks

Be more strategic on social media.

You’re using social media, but do you know if it’s working? This one-hour webinar will help you be more effective with your social media efforts by digging deep into the analytics provided by the major social media platforms and crunching the numbers in new ways. Find out where you’re going wrong and what you’re doing right then use those insights to sculpt your overall social media and content strategy.

Learn to export advanced analytic data from Facebook and Twitter and mine the nuances of those analytics. You’ll come away with a better understanding of analytics for your social media profiles and some ideas for crunching your data in new and powerful ways.

What you’ll learn from this training:

1. How to download advanced analytics for your social media accounts
2. What analytics are available and what data is included within those analytics
3. How to manipulate social data
4. How to glean insights into strategy, timing and your audience from analytics
5. Ways to visually display these insights for other stakeholders and decision-makers

Handouts:

• List of key analytics terms and their definitions

Who should take this training:

• Journalists
• Content marketers wanting to hone their craft
• Business owners looking to increase their effectiveness on social media
• Anyone wanting to better understand social analytics

Date and Time: March 15, 2015 at 10 a.m. PT / 1 p.m. ET

Price: $39

Register now for this training!

Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

About the Instructor:

Megan Calcote manages social media for the Donald W. Reynolds National Center for Business Journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In addition to social media, Calcote coordinates business journalism training workshops, webinars and conferences for the center. She also is the executive producer for the podcast “Educating Geeks,” which reaches 7,000 listeners annually.

The post DigitalEd: Advanced Social Media Analytics appeared first on MediaShift.

Instructor: Megan Calcote, Social Media Manager, Donald W. Reynolds National Center for Business Journalism

Go beyond “post and pray” to a tailored social strategy

You’re using social media, but you know you could use it better. This training will show you how to develop a social media strategy and monitor its effectiveness using analytics, starting with identifying the right strategies for your business or personal brand and how to set up experiments to test your target audience. You’ll also learn how to use some of the deeper functions and nuances of the popular social media platforms to make your posts and efforts more effective.  

We’ll also cover how to use social media management apps, easy ways to stay up-to-date on your favorite social platforms, and how to use attention to detail in your posts can amplify your presence and measure your success.

What you’ll learn from this training:

1. How to develop a strategy around the content you’re posting, when to reach out to your audience and the actions you want them to take
2. How to use analytics to measure the effectiveness of your activities on social against these goals
3. Things you should be doing to optimize your posts on each of the networks, but probably aren’t
4. Lesser-known tools you can use on each platform to hypercharge ROI on your social media efforts

Handouts:

•  Social media schedule template
•  Flow-chart to identify which metrics are the most important to you

Who should take this training:

•  Journalists who post stories on their outlets’ social media accounts
•  Marketers who want to take their social media usage to the next level
•  Those who wants to improve their use of social media for personal branding or to promote a business

Date and Time: Dec. 2, 2015 at 1 p.m. ET / 10 a.m. PT

Price: $39

Register now for this training!

Note: If you can’t attend the live session, you can still register to see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

About the Instructor:

Megan Calcote manages social media for the Donald W. Reynolds National Center for Business Journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In addition to social media, Calcote coordinates business journalism training workshops, webinars and conferences for the center. She also is the executive producer for the podcast “Educating Geeks,” which reaches 7,000 listeners annually.

The post DigitalEd: Social Media Strategy and Analytics appeared first on MediaShift.