Tips & Guides — Affise https://affise.com/blog/category/marketing-tips-and-guides/ Performance Marketing & Mobile Attribution Platform Mon, 27 May 2024 17:27:10 +0000 en-US hourly 1 The Evolution of Media Buying in iGaming: Trends and Predictions https://affise.com/blog/the-evolution-of-media-buying-in-igaming-trends-and-predictions/ Mon, 27 May 2024 16:53:56 +0000 https://affise.com/?p=51852 In the fast-paced world of iGaming, where competition is fierce and player engagement is paramount, media buying plays a pivotal role in shaping the success of companies in the industry. Over the years, media buying strategies have evolved significantly, driven by technological advancements, changing consumer behaviors, and regulatory shifts. Understanding the historical trends and predicting […]

Сообщение The Evolution of Media Buying in iGaming: Trends and Predictions появились сначала на Affise.

]]> Data-Driven Media Buying: Transforming iGaming Marketing https://affise.com/blog/data-driven-media-buying-transforming-igaming-marketing/ Mon, 27 May 2024 16:14:08 +0000 https://affise.com/?p=51750 In iGaming, where competition is fierce and player engagement is paramount, the role of data-driven media buying has become increasingly significant. Gone are the days of relying solely on intuition or broad demographics to target potential customers. Today, successful iGaming operators leverage sophisticated data analytics and targeted media strategies to reach the right audience at […]

Сообщение Data-Driven Media Buying: Transforming iGaming Marketing появились сначала на Affise.

]]> Why is Mobile Marketing Attribution Important for E-commerce? https://affise.com/blog/why-is-mobile-marketing-attribution-important-for-e-commerce/ Fri, 17 May 2024 12:48:00 +0000 https://affise.com/?p=51574 Mobile marketing has become vital for businesses seeking to connect with their target audience. With the surge in smartphone usage, consumers are increasingly turning to their mobile devices to explore, shop, and make purchase decisions. In this mobile-centric era, understanding the impact of mobile marketing efforts is crucial for e-commerce success. One key aspect that […]

Сообщение Why is Mobile Marketing Attribution Important for E-commerce? появились сначала на Affise.

]]> Using Machine Learning & AI in Mobile Attribution to Elevate Campaigns https://affise.com/blog/using-machine-learning-ai-mobile-attribution-to-elevate-campaigns/ Fri, 17 May 2024 12:01:10 +0000 https://affise.com/?p=51509 The ability to accurately attribute user actions to specific marketing efforts is crucial. Mobile attribution, in particular, has become increasingly intricate as users engage with brands across multiple touchpoints and devices. To navigate this complexity and optimize marketing strategies effectively, businesses are turning to the power of machine learning (ML) and artificial intelligence (AI) in […]

Сообщение Using Machine Learning & AI in Mobile Attribution to Elevate Campaigns появились сначала на Affise.

]]> Maximizing Results with the Latest Smartlinks Update: A Game Changer for Performance Marketing https://affise.com/blog/maximizing-results-with-the-latest-smartlinks-update-a-game-changer-for-performance-marketing/ Tue, 26 Mar 2024 15:40:43 +0000 https://affise.com/?p=51233 In the ever-evolving world of affiliate marketing, staying ahead of the curve is crucial for achieving outstanding results. Based on our analytics, the recent Smartlinks update has shown a significant update in efficiency and effectiveness for our clients’ performance marketing campaigns. This update has introduced several key enhancements that have changed the way Smartlinks operate, […]

Сообщение Maximizing Results with the Latest Smartlinks Update: A Game Changer for Performance Marketing появились сначала на Affise.

]]> Implementing Mobile Attribution Best Practices https://affise.com/blog/implementing-mobile-attribution-best-practices/ Wed, 13 Mar 2024 03:31:31 +0000 https://affise.com/?p=51073 Mobile attribution is a vital component of successful digital marketing, allowing businesses to trace user interactions and optimize their strategies for better results. To maximize the effectiveness of mobile attribution, it is essential to implement best practices that ensure accuracy and reliability.  You can learn what is mobile attribution and its benefits here. In this […]

Сообщение Implementing Mobile Attribution Best Practices появились сначала на Affise.

]]> Mobile Attribution Models: Unveiling the Options https://affise.com/blog/mobile-attribution-models-unveiling-the-options/ Wed, 13 Mar 2024 03:17:47 +0000 https://affise.com/?p=51032 If the term “attribution” leaves you perplexed, you’re not alone. Although you might possess a fundamental grasp of attribution, the emergence of new marketing channels and devices has complicated its interpretation. So, what does attribution truly mean? To gain a comprehensive understanding, let’s delve into its significance for your business and examine the evolution of […]

Сообщение Mobile Attribution Models: Unveiling the Options появились сначала на Affise.

]]> Mastering Media Buying in the iGaming Industry: Strategies, Trends, and Analytics https://affise.com/blog/mastering-media-buying-in-the-igaming-industry-strategies-trends-and-analytics/ Tue, 05 Mar 2024 04:00:55 +0000 https://affise.com/?p=50935 The iGaming industry presents unique challenges and opportunities for advertisers. Mastering media buying within this landscape requires a strategic approach that incorporates the latest trends, cutting-edge tools, and data-driven analytics. In this article, we delve into iGaming media buying, exploring strategies, current trends, and the crucial role of analytics. Understanding iGaming media buying strategies Crafting […]

Сообщение Mastering Media Buying in the iGaming Industry: Strategies, Trends, and Analytics появились сначала на Affise.

]]> Stuck at $1 Million: How to Scale Your Media Buying Business Strategies https://affise.com/blog/stuck-at-1-million-how-to-scale-your-media-buying-business-strategies/ Thu, 29 Feb 2024 09:52:51 +0000 https://affise.com/?p=50889 In digital advertising, especially within the iGaming industry, scaling media buying strategies efficiently is crucial for success. As the demand for media buying strategies continues to rise, advertisers must navigate the complexities of managing resources, leveraging advanced technologies, and optimizing their media spend.  In this article, we will explain what media buying is, delve into […]

Сообщение Stuck at $1 Million: How to Scale Your Media Buying Business Strategies появились сначала на Affise.

]]> Metrics that Matter in Mobile Attribution https://affise.com/blog/metrics-that-matter-in-mobile-attribution/ Wed, 13 Dec 2023 14:31:30 +0000 https://affise.com/?p=47543 In mobile attribution, the ability to measure and analyze the performance of campaigns is central to success. Mobile attribution helps businesses to find the optimal strategies for them. Within this realm, certain metrics emerge as beacons, illuminating the effectiveness of marketing efforts and pointing the way to enhanced performance.  We have already covered the advantages […]

Сообщение Metrics that Matter in Mobile Attribution появились сначала на Affise.

]]>