Success Hacks — Affise

Mobile Attribution Models: Unveiling the Options

Daria Mamchenkova — Wed, 13 Mar 2024 03:17:47 +0000

If the term “attribution” leaves you perplexed, you’re not alone. Although you might possess a fundamental grasp of attribution, the emergence of new marketing channels and devices has complicated its interpretation. So, what does attribution truly mean? To gain a comprehensive understanding, let’s delve into its significance for your business and examine the evolution of […]

Сообщение Mobile Attribution Models: Unveiling the Options появились сначала на Affise.

Mastering Media Buying in the iGaming Industry: Strategies, Trends, and Analytics

Daria Mamchenkova — Tue, 05 Mar 2024 04:00:55 +0000

The iGaming industry presents unique challenges and opportunities for advertisers. Mastering media buying within this landscape requires a strategic approach that incorporates the latest trends, cutting-edge tools, and data-driven analytics. In this article, we delve into iGaming media buying, exploring strategies, current trends, and the crucial role of analytics. Understanding iGaming media buying strategies Crafting […]

Сообщение Mastering Media Buying in the iGaming Industry: Strategies, Trends, and Analytics появились сначала на Affise.

Stuck at $1 Million: How to Scale Your Media Buying Business Strategies

Daria Mamchenkova — Thu, 29 Feb 2024 09:52:51 +0000

In digital advertising, especially within the iGaming industry, scaling media buying strategies efficiently is crucial for success. As the demand for media buying strategies continues to rise, advertisers must navigate the complexities of managing resources, leveraging advanced technologies, and optimizing their media spend. In this article, we will explain what media buying is, delve into […]

Сообщение Stuck at $1 Million: How to Scale Your Media Buying Business Strategies появились сначала на Affise.

Metrics that Matter in Mobile Attribution

Daria Mamchenkova — Wed, 13 Dec 2023 14:31:30 +0000

In mobile attribution, the ability to measure and analyze the performance of campaigns is central to success. Mobile attribution helps businesses to find the optimal strategies for them. Within this realm, certain metrics emerge as beacons, illuminating the effectiveness of marketing efforts and pointing the way to enhanced performance. We have already covered the advantages […]

Сообщение Metrics that Matter in Mobile Attribution появились сначала на Affise.

5 Partnership Marketing Initiatives for B2B SaaS Companies

Mary Batchelder, Sr. Digital Marketing Manager at Triblio — Wed, 14 Sep 2022 07:48:07 +0000

A partnership is a beautiful thing. Through a partnership, brands can reach untapped markets cost-effectively and with ease. But like many exciting marketing strategies, partnership marketing is underutilized in the land of B2B. Let’s discuss 5 partnership marketing initiatives that B2B SaaS companies should be launching. What is Partnership Marketing? Source (Canva) Partnership marketing is […]

Сообщение 5 Partnership Marketing Initiatives for B2B SaaS Companies появились сначала на Affise.

13 Best Strategies to Boost Your Ecommerce Website Marketing

Richard Conn - Senior Director, Demand Generation, 8x8 — Thu, 01 Sep 2022 08:45:45 +0000

Source (oberlo.com) Ecommerce continues to grow. In fact, online shopping saw more than two billion people buy goods in 2020 with total global ecommerce sales exceeding $4.2 trillion. It’s difficult to know exactly how many ecommerce sites actually exist, with estimates ranging from 12 to 24 million. While many of those sites do not make […]

Сообщение 13 Best Strategies to Boost Your Ecommerce Website Marketing появились сначала на Affise.

What are the Four Growth Strategies?

Affise Academy — Sun, 14 Aug 2022 07:43:44 +0000

Pretty much all business owners want to see their company grow. From small businesses and startups to giant multinational corporations, increasing revenue and gaining new customers are two of the fundamental business goals that most companies share. A growth strategy is a plan of action businesses use to navigate and achieve their expansion goals. Throughout […]

Сообщение What are the Four Growth Strategies? появились сначала на Affise.

How to Use Referral Marketing to Boost Your Campaigns

Kate Priestman - Head Of Marketing, Global App Testing — Mon, 01 Aug 2022 10:03:51 +0000

When you go above and beyond for your customers, you want everyone to know about it. But telling people how great you think your business is yourself might not have the desired effect. This is just one of the reasons why referrals are so important in sales and marketing. If you’re not sure what we […]

Сообщение How to Use Referral Marketing to Boost Your Campaigns появились сначала на Affise.

Building a Data-Driven Influencer Marketing Strategy

Jenna Bunnell - Senior Manager, Content Marketing, Dialpad — Mon, 18 Jul 2022 06:47:33 +0000

Influencer marketing has gone from a social media buzzword to one of the most powerful tools in a digital marketer’s playbook. As traditional means of advertising struggle to capture the new-media audience, brands worldwide have turned to influencers to provide a direct line to both their existing and potential customer bases. While this has proved […]

Сообщение Building a Data-Driven Influencer Marketing Strategy появились сначала на Affise.

Positive Word-of-Mouth Marketing: Its Benefits and Challenges

Jessica Day - Senior Director, Marketing Strategy, Dialpad — Fri, 24 Jun 2022 06:47:34 +0000

Ever made a purchase after hearing a friend’s recommendation? Or opted to see a movie because the user reviews were just so convincing? What about signing up for a subscription service because half your Instagram feed was raving about it? Positive word-of-mouth marketing (WOMM) is a critical strategy that is quite a bit more complex […]

Сообщение Positive Word-of-Mouth Marketing: Its Benefits and Challenges появились сначала на Affise.