Marketing Tools — Affise https://affise.com/blog/category/marketing-tools/ Performance Marketing & Mobile Attribution Platform Thu, 27 Apr 2023 09:02:10 +0000 en-US hourly 1 Top 6 Affiliate Tracking Software – Which platform offers the Best Solution? https://affise.com/blog/affiliate-tracking-software/ Sun, 06 Nov 2022 09:14:46 +0000 https://affise.com/?p=17092 “If you want something done well, do it yourself.”  Although that might work out in certain situations, things are done differently in digital marketing! The best way to expand your business is by practicing a virtual word-of-mouth strategy through affiliate programs. At the end of the day, who is better at promoting your products than […]

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]]> How to Improve Your Reach Using Instagram Stories? https://affise.com/blog/how-to-promote-website-on-instagram-story/ Tue, 27 Sep 2022 14:19:08 +0000 https://affise.com/?p=26055 Out of many cool features, Instagram Stories is one of the platform’s most used and liked features. According to stats, more than 500 million people use Instagram Stories regularly.  It goes without saying that most Instagram users have a sharp eye for new things. 58% of users say they become more interested in an item […]

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]]> 5 Partnership Marketing Initiatives for B2B SaaS Companies https://affise.com/blog/partnership-marketing-initiatives/ Wed, 14 Sep 2022 07:48:07 +0000 https://affise.com/?p=25915 A partnership is a beautiful thing. Through a partnership, brands can reach untapped markets cost-effectively and with ease. But like many exciting marketing strategies, partnership marketing is underutilized in the land of B2B. Let’s discuss 5 partnership marketing initiatives that B2B SaaS companies should be launching. What is Partnership Marketing? Source (Canva) Partnership marketing is […]

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]]> 13 Best Strategies to Boost Your Ecommerce Website Marketing https://affise.com/blog/ecommerce-website-marketing/ Thu, 01 Sep 2022 08:45:45 +0000 https://affise.com/?p=25722 Source (oberlo.com) Ecommerce continues to grow. In fact, online shopping saw more than two billion people buy goods in 2020 with total global ecommerce sales exceeding $4.2 trillion.  It’s difficult to know exactly how many ecommerce sites actually exist, with estimates ranging from 12 to 24 million. While many of those sites do not make […]

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]]> Word of Mouth: A Marketing Strategy That Really Works https://affise.com/blog/word-of-mouth-marketing-strategy/ Sat, 27 Aug 2022 14:21:30 +0000 https://affise.com/?p=26065 Word of mouth (WOM) marketing is one of the oldest and most effective forms of marketing. And it’s easy to see why — it’s free, it has the potential to go viral, and best of all, it works! People are more likely to trust the recommendation of a friend or family member than they are […]

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]]> B2B Incentive Programs https://affise.com/blog/b2b-incentive-programs/ Tue, 16 Aug 2022 07:14:15 +0000 https://affise.com/?p=25590 Source (grandviewresearch.com) If you work in a purely B2B (business-to-business) organization or even a hybrid model, you’ll know how large and important a market it is. In fact, the B2B industry in the US alone is estimated to be worth some $6.7 trillion. That’s a lot of sales and ensuring your sales and conversions are […]

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]]> Drivers of Relationship Marketing https://affise.com/blog/drivers-of-relationship-marketing/ Sat, 13 Aug 2022 07:42:49 +0000 https://affise.com/?p=25540 ‘Make a customer, not a sale’ is the well-known advice from 70s retail doyenne Katherine Barchetti. Although, what this actually means is often lost in most business-to-consumer models. What it boils down to is this: when you conduct a transaction, make sure that the person you’re selling to goes away happy with the experience, as […]

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]]> Online Customer Acquisition Tactics for Ecommerce https://affise.com/blog/online-customer-acquisition-tactics-for-ecommerce/ Fri, 12 Aug 2022 07:36:34 +0000 https://affise.com/?p=25525 It’s news to nobody that a commercial organization needs new customers in order to survive. Whether your business is a startup or is as established as commerce itself, you need to think about getting more paying customers. This means, in short, lead generation. Sure, customer loyalty is a welcome feature, but there’s simply no denying […]

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]]> Customer Referrals https://affise.com/blog/customer-referral/ Thu, 11 Aug 2022 07:19:26 +0000 https://affise.com/?p=25571 One thing has remained constant in the ever-changing world of marketing: word-of-mouth recommendations. Even with the advent of new tools and technologies, personal recommendations and online reviews remain two of the strongest ways of acquiring new customers. Of course, just as technology evolved, so has how customers hear about brands. It’s not just their friends […]

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]]> How to Use Referral Marketing to Boost Your Campaigns https://affise.com/blog/referral-marketing-ideas/ Mon, 01 Aug 2022 10:03:51 +0000 https://affise.com/?p=25326 When you go above and beyond for your customers, you want everyone to know about it. But telling people how great you think your business is yourself might not have the desired effect. This is just one of the reasons why referrals are so important in sales and marketing.  If you’re not sure what we […]

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