Comments on: Why Amazon is Poised to Kick the Media Industry’s Ass

By: Sayedul Mursalin

Sayedul Mursalin — Thu, 09 Nov 2017 06:14:00 +0000

If Amazon become the third-largest digital advertising provider by 2019, after Google and
Facebook. It might need a software like Googla adword and Facebook ad manager, otherwise it may loss mid level consumers.

By: Mr.Chichester

Mr.Chichester — Tue, 24 Oct 2017 12:56:00 +0000

Great article Dorian. Amazon is well positioned indeed. Amazon’s dominance in the voice assistant category will also help them become a dominant media player. You mentioned Alexa briefly but she creates a unique media opportunity for Amazon.
According to Search Engine Land, “50% of all searches will be voice searches by 2020”
Alexa gives Amazon the opportunity to intercept people before they search on Google.
So instead of asking Google they ask Alexa. In 2016 Amazon did 10x sales of echo during the holiday seasons in
and sold an enormous amount during their Prime day. Echo sales will continue to increases as Amazon
makes them easy to purchase from Whole Foods. Eventually Amazon will allow advertisers access
to their index of people whom they have a ton of data on most importantly their buying habits.

By: Tim Schreier

Tim Schreier — Sat, 26 Aug 2017 19:47:00 +0000

Facebook data is built on “self reporting”, aspirational and how users wish to be perceived by their peers. Amazon’s advantage is that it’s data is directly connected to the wallet and individual consumer buying habits. This clearly puts Amazon at an advantage when building specific populations for specific advertisers and products. Advertising and Media is a data game now. Facebook may have the advantage of scale for now but is that as relevant in a precision world? My bet is on Amazon’s Primary First Party Data.

By: Tacy Terry

Tacy Terry — Mon, 21 Aug 2017 11:57:00 +0000

I’m just thinking about the predicts. They are all taking different routes back then they are similar in the final step. We should plus one more platform in the predictions that is Instagram.