On social, content is the unchallenged king and users detest ads in their feeds. In turn, sponsored content on Facebook has become an instant hit for brands.

In our report for brands, we saw that 90 percent of B2B customers prefer custom content as a way for brands to engage directly with them. A study this week revealed that this sentiment extends to emails from brands as well.

When we looked at sponsored posts on Instagram, we saw that these posts could drive 100 times the engagement for a brand than the brands’ own content.

We last wrote about branded Facebook posts last October and since then Facebook has created additional features, no longer requiring that Pages be verified to share branded posts. With the end of 2017 and the holiday season quickly approaching, we decided to look again at how publishers and brands are creating successful branded content.

What are the top branded posts on Facebook?

Let’s start by looking at the top ten English-language branded posts of August. Unsurprisingly, celebrities like John Cena can make a big impact for brands.

These posts drive notable engagements. The top post drove nearly 470,000 likes, shares, comments, and reactions. For FC Barcelona, the top branded posts were connected to Rakuten Arena. Rakuten just kicked off a sponsorship with the team in July. Now, deals like this can extend to social media mentions.

It’s also worth noting that Indian and Filipino branded posts figured several times in the top 100 branded posts. These countries have quite active audiences on Facebook, with 241 million users in India and 33.14 million users in the Philippines.

What were the posts like?

So what were the tactics behind the most engaging branded posts? How can you, as a brand or as a publisher or influencer, create compelling content that won’t appear like an advertisement?

When we looked at the top 100 branded posts, we noticed that nearly 60 percent were video posts, and nearly 40 percent were photo posts. With this in mind, it’s necessary to make sure you’re incorporating visuals.

There are a few other key tactics to note:

1. Brands are either incidental in these posts, or they are the focus. For many of the bigger brands, their names are simply attached to the post, but they oftentimes don’t play a part. Look at Thrillist’s post with Microsoft versus So Yummy’s post with Daily Harvest.
2. Stay in alignment with the Pages’ content. You don’t want to break your audience’s genuine connection with the Page by posting the branded content. INSIDER’s gadget-focused post with Dunkin’ Donuts is a perfect example.
3. Focus on something for your brand to be connected to. It can be a value like adventure, enthusiasm, or compassion, or a current events issue or charity. We’ve said it before — go beyond the brand. This has worked for Reebok, Red Bull, and others that have followed suit.

How did these engagements compare for the brands’ own Pages?

Let’s look at the brands behind the top ten branded posts. If we look at their Pages and their average engagements on public posts in August, we can see the effect of their top branded posts.

On Facebook, the difference between a branded post and the brands’ own native content is much more drastic than that of Instagram. For instance, Ocean Spray’s branded post with Tasty was 5,700 times more engaging than the brand’s average engagements on its own Page.

Additionally, Cricket Wireless’ average was impacted by posting a video with John Cena for nearly 2.4 million engagements. Brands should certainly take advantage of their branded content by reposting or reusing it on their own channels.

If we refine these engagements further, the effects of branded posts become more valuable. The top 100 branded posts drove an average of 4,356 shares per post. That’s 4,356 individual networks of friends and families that you are potentially reaching.

What were the top Pages for branded posts?

Obviously, quite a lot of the success will come down to who creates the branded post. That’s the point of using an influencer, after all — tapping into their vast network.

Sports (including athletes), publishers, and celebrities all created the most posts in the top 100 branded posts for August, with food publishers also doing particularly well. Beyond those verticals, Pages that focus on technology, science, fashion, architecture, and travel also appeared in the top 100.

These niche pages already have an engaged audience — followers that are already interested in relevant products and services.

What were the top industries behind the most engaging branded posts?

We looked at the top 100 English-language branded posts to determine which types of brands drove the most engagements.

Food and sports seem to perform the best, beyond even the top ten, which is unsurprising given that food publishers like Tasty comprise the most engaging Pages on Facebook. Meanwhile, sports Pages have a built-in, passionate fandom.

We lumped electronics, technology, and video game companies together here. We’ve seen previously that futuristic tech posts can drive strong engagements, while like sports, video games can also have a zealous following.

The other top performing industries were finance, appliances, celebrities, and entertainment.

Interestingly, there was just one B2B brand that made it into the top 100 posts, which is Bounty Sports, a marketing agency. The sports angle likely helped its success as well.

Gabriele Boland is an analyst/content producer at NewsWhip. Endlessly fascinated by the evolving digital space, she writes about the latest trends in marketing and social media. Her writing has been featured on Huffington Post, the Boston Globe, and Miami Herald.

The post Branded Content Is King on Facebook. Here’s John Cena and The Data To Prove It. appeared first on MediaShift.

A recent study released by the Donald W. Reynolds Journalism Institute identified the top trusted news sources. We looked into our data to see what these publishers are doing to rebuild trust in the media on social.

Trust in the media remains dismal. A 2016 Gallup poll found that journalists are trusted just above lawyers and state governors. In the UK, journalists were in the bottom five of professions, lower than real estate agents.

Recently, 28 newsrooms participated in the Trusting News project, which involved asking audiences about their thoughts on the credibility of news.

The 8,700 respondents were asked to name three news brands that they trust, and three that they don’t. Below are the top ten answers.

Not all of these are specific news sources. We can see that social media and the internet are regarded less favorably than more traditional media like public television and radio, and that no digital-native news outlets made the most trusted list.

Armed with this list, we decided to pair these news sources up against each other and examine the differences in their most engaging content and social distribution methods.

Does trust play a part in social media engagements?

Given that we only had nine actual publishers on the trusted list, and seven on the less trusted list, we added the next two publishers/media brands from the study’s least trusted results, Fox News and Rush Limbaugh.

We looked at data for July 2017 in NewsWhip Analytics.

Only half of these publishers were on the most trusted list. Being considered trusted or not, based on the data, doesn’t necessarily have a role into content’s reach across social.

That said, for some of these publishers, their inclusion on the “least trusted” list isn’t necessarily a negative thing. Some of these publishers, like BuzzFeed, cover a wide variety of topics, beyond breaking and hard-hitting news.

Still, being considered a trustworthy publication can be beneficial, given the current climate and view of the media. Only 32 percent of Americans trust the news, with that number dropping to 14 percent of Republicans.

So how do these trusted publishers differ in their approaches to content and social media distribution?

1. They write about more than politics

We looked at these 18 publishers and media brands to see if there was a difference in their most engaging topics. For this, we looked at the each of the publishers’ top ten engaging stories for June 14th through July 14th.

More than half of the least trusted sites’ top stories were about politics. Other frequent topics were Islam and terrorism, and societal issues pertaining to gender identification and LGBT rights. BuzzFeed had the most variety, with only one of its top ten articles being politically-charged.

Meanwhile, for the trusted sites there was more variance. Many of the top engaging stories were about international news. Others were related to findings around health or the environment. Instead of being known for one topic, these publishers establish themselves as a source for a variety of stories they believe their readers should be informed about.

Many of the top stories from the trusted publishers were also political, however they were less focused on the politicians and more focused on the legislature. Others were opinion pieces.

A great deal comes down to how the content is packaged for the web and social media.

2. They keep the headlines objective

A basic tenet of journalism is to provide unbiased information, and the most trusted publishers tend to remember this. In our analysis of their headlines, we see that while having a voice is okay, commentary is generally not.

If there are subjective statements in the headline, they tend to be quoting someone else within the headline or it’s clearly an opinion piece. Out of the nine most trusted publishers, only the Los Angeles Times made opinionated statements in its top engaging headlines.

At our Whipsmart conference, MTV News’s Renan Borelli told us that MTV’s audiences don’t like the news delivered with any commentary.

“We found… that people don’t want the snarkiness from us,” Renan said. “They don’t want dramatic and bombastic headlines. They want us to just lay things out directly.”

3. They don’t incite negative reactions

Another takeaway is that the most trusted publishers don’t seek to incite negative reactions in their readers. The stories may be emotional, but the top trusted publishers let those stories speak for themselves through the facts.

We looked at these publishers’ Facebook Pages for the same 30-day period to determine which ones drove the highest amount of emotional reactions. The Economist, Wall Street Journal, and Dallas Morning News had the lowest average of angry reactions.

Looking at the top articles from the least trusted publishers, emotionally charged words are common, along with a gratuitous use of caps lock.

4. They don’t withhold information on social media

Facebook, Twitter, LinkedIn… it’s considered best practices to vary your message for the different audience that exists on each social channel.

That said, the most trusted publishers stay away from clickbait and ambiguity in their social posts. On Facebook, they include all the information you need to know before clicking through to an article or to watch a video.

Rather than resort to buzzy words, exclamations or clickbait, the Wall Street Journal creates an interesting hook to the story above, while still providing information on what the story is about.

Does trust matter?

As concerns around filter bubbles remain prevalent from both the newsroom and audiences, it’s worth identifying ways to bolster trust between the two.

According to Pew Research, American readers are paying attention to national news more and more. A strong majority, 72 percent, of American readers believe that news sources favor a particular political party. With such strong opinions, employing best practices can help restore faith that news sources don’t have a personal agenda.

Gabriele Boland is an analyst/content producer at NewsWhip. Endlessly fascinated by the evolving digital space, she writes about the latest trends in marketing and social media. Her writing has been featured on Huffington Post, the Boston Globe, and Miami Herald.

The post How Top Publishers Are Restoring Trust on Social appeared first on MediaShift.

With Instagram offering a wealth of opportunities for publishers and brands alike, here’s how top publishers are strategizing around video vs. photos on the platform.

Instagram has gone through a mountain of changes last year, adding features like Instagram Stories, live-streaming and carousel photo albums. These features are delivering too — more than 250 million users create Instagram Stories everyday, according to a recent report.

With so many new features, how are publishers dividing their content and how do engagements for different formats stack up?

Let’s look again at the top publishers of both original photo and video on Instagram, using NewsWhip Analytics. We’ll add our news and interest publishers from last week’s analysis in as well, so that we’re looking at 30 successful media brands on Instagram and their strategies. These are the top ten publishers we surveyed in this analysis.

With NewsWhip Analytics, it’s easy to drill down into specific Instagram handles and examine their strategies, winning formats and posts. We can start by looking at the output of photo vs. video for these top publishers in May 2017.

Almost 67 percent of posts from these 30 engaging publishers were photo posts, while 33 percent were videos. Only eight of the 30 publishers posted more video content than photo content in May. Bleacher Report posted 479 videos to 201 photos, with the next biggest differences coming from Barstool Sports (216 to 20) and BBC News (154 to 12).

Has video output changed since last year? In NewsWhip Analytics, we can set our timeframe back to May 2016 to check. If we look at the top producers of original video content in May 2017 vs. May 2016, there are some stark differences.

Sports Illustrated, People Magazine and TIME have seen almost 90 to 100 percent increases in their video output from May 2016 to May 2017. When Instagram first launched video, there was a 15 second time limit. Now, Instagram videos can be as long as 60 seconds, giving publishers more time to make an impact.

Video vs. Photo: Engagements

So we’ve looked at output around video, but how do the engagements stack up for video vs. photo? We used NewsWhip Analytics to dig into the average engagements of video and photo posts from our top Instagram publishers.

Among the top media publishers on Instagram, we can see that the average engagements for photos are higher than they are for video. But we can also see how these averages have grown between now and last May.

While the average engagements for photos have increased by 46.4 percent, the average engagements for video posts have increased by 53 percent, showing that engagement growth for video is outpacing photos.

What if we went into likes and comments? Does one format work better lend itself better to driving likes or comments?

While photos tended to drive more likes per post for the top publishers, videos drove more comments on average.

This could be because with video, users are pausing and taking the time to view it. This creates a larger window of opportunity for engagements, rather than when users scroll through their feed and double-tap photos just to like them.

Video Output vs. Engagement

Have publishers’ efforts to produce more video content pay off in terms of engagements? We took a look at the top engaging creators of Instagram video from our analysis to find out.

Total video engagements weren’t necessarily dependent on output. National Geographic only produced 51 videos, yet had the third biggest total of Instagram likes and comments on its videos. BuzzFeed Tasty and Vogue also posted under 50 videos, but made it onto this list.

BBC News was the biggest news-focused producer of video, with 154 Instagram videos in May. However, the publisher came in 18th for video engagements.

What about average engagements? Did these publishers see their video engagements come from one key hit or were their videos equally successful?

There was overlap with eight of the publishers who had the most total engagements and those who had the highest amount of average engagements per video. These publishers have honed their video strategy to be effective across each video.

The Top Videos vs. Photos

What were the top videos and photos for our 30 publishers? What trends can we discern from their strategy?

Since National Geographic unsurprisingly dominated the charts for both photo and video, we instead looked at the top photo and video from each of the top ten publishers for each format.

These were the top video posts of the most engaging Instagram video publishers that we analyzed. Since Instagram is so visual, we can look at what those videos’ looked like in their preview for a better idea of what’s working on the platform.

These videos are full of people; in many of them we can see close-up looks at the emotions playing across their faces. The ones from National Geographic and Tasty offer a visual feast for the eyes. Sports videos also work well — the action-packed antics translate well to digestible video snippets.

Meanwhile these were the top photos of the most engaging Instagram photo publishers that we analyzed.

Again, to get a better idea of what the visual trends are behind these top photos, we can look at the top photos themselves. People again feature predominantly, primarily celebrities. But even the two animal-focused posts are close-up, showcasing the human-like emotions on their faces.

What were the differences between the top photo and the top video posts for these publishers? The top video tended to let users relive thrilling moments, especially for sports, or get an inside look into something they wouldn’t typically see, such as the behind-the-scenes video from Vogue at the Met Gala, or The Dodo’s video of a cute pig.

For photos, some trends stayed the same. National Geographic still showed something out of the ordinary to its followers, and E! News, Vogue, and People Magazine’s top photos came from close shots with favorite celebrities.

Creating a collective experience works well. Bleacher Report did a shoutout to an athlete’s achievement, which others could join in on the congratulations. Both People Magazine and Bleacher Report Football appealed to followers’ emotions.

It’s also interesting to note that crossposting other publishers, brands, or users’ content is acceptable on Instagram, and can even add a boost to engagements.

What to Know

As Instagram continues to roll out new features, it’s worth experimenting with what works with your followers. Some publishers have seen measured success come from mixing their strategy up between video and photo.

Try NewsWhip Analytics to explore the leading Instagram trends from any publisher, blog, or brand. Or, try NewsWhip Spike to see the Instagram photos and videos going viral right now. By keeping a pulse on what’s trending on social, you can make sure you’re reaching the right audience, with the right format and the right story, at the right time.

Gabriele Boland is an analyst/content producer at NewsWhip. Endlessly fascinated by the evolving digital space, she writes about the latest trends in marketing and social media. Her writing has been featured on Huffington Post, the Boston Globe, and Miami Herald.

The post This Is How Top Instagram Publishers Use Video vs. Photos appeared first on MediaShift.

As Facebook embraces an increasingly mobile audience, are publishers still benefitting from Instant Articles?

According to Facebook, an Instant Article is 20 percent to 50 percent more likely to be clicked than a regular link post. Since January, Facebook says the number of publishers using Instant Articles has increased to over 9,000, a 27 percent increase.

We last looked at Instant Articles in September, and noted the high engagement. Facebook has recently added several Call-to-Action options to the format so that readers can now be prompted to like a Page or sign up for a publishers’ newsletter.

While some publishers are struggling with how to increase direct monetization from the format, we’ve previously seen social media engagements around Instant Articles run high.

Purple indicates Instant Articles average engagements, blue for non-Instant Articles

We used NewsWhip Analytics to pull seven publishers’ top engaging articles of the past two weeks across Facebook. We then checked Facebook to see if these publishers’ articles were posted as Instant Articles to Facebook or not.

What we found was interesting. Out of these seven publishers (Slate, Huffington Post, Fox News, CNN, Washington Post, Vox, and the Telegraph), four saw all of their ten top engaging stories posted as Instant Articles: Slate, Huffington Post, the Telegraph, and Washington Post.

These publishers who saw all their articles come from the instant format have also embraced Google’s AMP, making their articles available on the Google’s easily accessible version. Like Instant Articles, AMP loads ads, photos, and embedded videos.

This is what Google’s AMP and Facebook Instant Articles look like for the same article from the Huffington Post. Both load quickly, but have very different designs above the fold.

What do the engagements look like in April 2017?

We took a look at our three publishers from September to see if the engagements (likes, shares, comments, and reactions) they’re seeing on Instant Articles have shifted.

Slate posted 125 of its 182 link posts (69 percent) from April 20th to 25th as Instant Articles. There were 137 Instant Articles for the Atlantic out of 218 link posts (63 percent), and Vox did 106 Instant Articles out of 118 links posted (90 percent).

Remarkably, there is quite a difference in engagements between now and September’s analysis. Both Vox and Slate are both seeing over 1,000 average engagements per their Instant Articles, with considerably less on their regular link posts.

The Atlantic however, has disrupted the trend. While the Atlantic had the biggest difference in engagements for Instant Articles in September, now this has been flipped, with the two quite closely matched.

It’s clear these publishers are being very precise about which links they choose to not push as Instant Articles. For the Atlantic, the average indicates their non-Instant Articles are stories that have a unique impact that can’t currently be supported by Instant Articles.

These engagements show that Instant Articles is still driving a value for publishers, if not substantial monetization just yet.

According to an article from Digiday, while the New York Times has currently paused its Instant Articles production, it hasn’t closed the door on the format, and publishers are keen to get more data and subscription features into the format.

Instant Article usage isn’t contingent on vertical either. A quick look on the Facebook app reveals its usage across verticals. Bleacher Report, the Dodo, TechCrunch, and Refinery19 are using Instant Articles to post the bulk of their articles as Instant to their Facebook Pages.

While some publishers may be more focused on the monetization aspect, others are choosing to remain and benefit from the format in other ways.

What goes Instant and what doesn’t?

So how are publishers taking a more strategic approach to Instant Articles, choosing not to adapt all of their articles?

For Vox, its top engaging article of the past two weeks (April 10th to 24th) was the only non-Instant Article in the top ten.

This article has driven over 110,000 engagements across Facebook for Vox since publication, with many from News and Guts sharing out the post on its page.

In fact, its top 19 runner-up engaging posts were all Instant Articles. As in the case of Vox’s top post, Vox’s few non-Instant link posts seem to be very visually based content, which might be better suited in their original format.

Slate saw its top ten engaging articles all posted as Instant Articles, though its main Facebook Page is varying its approach between Instant Articles and regular link posts a little more equally than Vox.

Like Vox, Slate’s regular links often led to podcast articles or visually intensive articles, but this was not always the case. Washington Post and the Telegraph also saw their top ten articles all come in the form of Instant Articles.

What about the content itself? Are Instant Articles suited for hard or soft news?

CNN and Fox News had mostly Instant Articles as their top ten engaging articles, but three of the ten for both were just simple link posts. What differences can we note about the top engaging articles, across Instant and those not published to the format?

There doesn’t seem to be too much discernible rhyme or reason. Fox News’ non-Instant Articles were softer pieces or commentary, and one of them, an article about Gary Sinise being awarded a Walk of Fame star, was published as a photo album to Fox News’ Page instead. We noticed pieces of content being sliced and diced like this across all seven publishers, with portions of articles’ media being uploaded natively.

There isn’t a pattern between Instant and not-Instant for CNN either. The articles that made it into the publisher’s top ten for the past two weeks were about California wildflowers blooming, Taiwan banning consumption of dog and cat meat, and a Syrian photographer rescuing an injured child. These articles again, had a a good deal of visual content.

Despite the monetization concerns around Instant Articles, it seems that publishers are still testing out the format and benefitting from heightened engagements. Facebook is tinkering with new ways to deliver more value from Instant Articles to publishers.

Should you use Instant Articles?

Instant Articles’ popularity reflect an increasingly mobile audience. As of February, Facebook currently counts 1.23 billion daily active users, with a staggering 1.15 billion of them on mobile.

It’s essential to be able to reach your audience wherever they are, as people digest stories and media on their commutes, standing in line, waiting in their doctor’s offices.

If you’re creating content that is heavily visual or interactive, it may not be adaptable for the format currently. Unique content still holds appeal and can benefit from the same level of engagement as Instant Articles, like stories told through audio, interesting visuals, or other interactive media.

As more publishers feel the pressure to focus on monetization, what are the benefits of Instant Articles? With Instant Articles (and AMP), there is an ease for seamless social sharing. A better user experience can lead to happier readers since content loads so quickly. Community building may be easier through Instant Articles, as comments are readily available.

For the time being, it comes down to what publishers want to prioritize, whether that’s steady monetization or social media engagements. We’ll be watching to see how Facebook and Google continue building out their quick loading articles and how publishers and their audiences respond.

Gabriele Boland is an analyst/content producer at NewsWhip. Endlessly fascinated by the evolving digital space, she writes about the latest trends in marketing and social media. Her writing has been featured on Huffington Post, the Boston Globe, and Miami Herald.

The post Instant Articles Continue to Outperform Regular Links on Facebook appeared first on MediaShift.

How do you create content that wins on social every time? We explore the Facebook Pages seeing the biggest average engagements per post across news, interests, politics, and more.

When we looked at publishers in our report on three years of social data, we noticed that there were two models for those who drove the biggest engagement numbers on social media. Those with a high output of content, and those with fewer, quality posts that accrued more engagement per post.

This had us curious. Who were these publishers? Which Facebook Pages see the most engagements per post?

We dove into NewsWhip Analytics to find out. With NewsWhip Analytics, we can examine Facebook Pages across subject matter, languages, and geographical locations, going as far back as to 2014.

Here’s what we found.

The top mainstream news publishers

We queried our entire database to find which Facebook Pages saw the biggest average number of engagements per post in February 2017. For this analysis, we excluded public figures and brands. (Though surprisingly, the Dalai Lama and Cara Delevingne both beat out Donald J. Trump.)

We parsed the Pages further into categories, to avoid comparing apples and oranges. Here’s what we found for mainstream media publishers.

Out of these publishers, Fox News had the highest engagements per post, followed by AJ+ and USA TODAY. Both Fox News and USA TODAY posted a high amount of content in February: 1,038 posts for Fox News, and 2,115 for USA TODAY, on their main Facebook Pages.

However, there wasn’t a correlation with output and a high average engagement per post. All of these publishers were posting anywhere from seven to 70 times a day on average. Channel 4 News saw 14,384 engagements on average for its 231 posts, while USA TODAY, despite having 1,884 more posts, saw only 8,000 more engagements per post.

Did the format of the content make a difference? We checked between link posts, photos, and videos. For seven of these publishers, video posts drove the highest average engagements per post.

For Fox News, photo posts saw the biggest number of average engagements per post. For USA Today and Huffington Post, these were posts that shared external links.

Along with this cursory look at some mainstream publishers, we found other Facebook Pages were seeing much higher average engagements per post.

Interest-focused publishers are relatable

Facebook Pages that have relatable focuses, or serve a specific niche, can drive high engagements for each of their posts. Below are some of the Facebook Pages in this category that drove huge average engagements.

These Pages all saw significantly more average engagements than our mainstream news publishers, despite the majority of them posting less content. Only three of these Pages posted over 100 pieces of content in February.

Pages focused on human interest stories proved quite successful, along with those that created relatable content for their audience. The Oatmeal and Humans of New York were both launched originally by one person, showing how well relevant and personable content can take off on social media.

Niche-focused Pages were also prosperous. Food publishers, as we’ve seen before, do very well. Interests like animals and science/tech down to the more niche interests like tattoos and Bollywood also drive a good deal of engagement.

Several of the Pages that saw high average engagement numbers focused on positive stories: the Dodo, Positive News Network, Bright Side, and People Are Awesome.

Even niche-focused Pages do quite well for mainstream publishers. TODAY Food drove an average of 44,437 engagements per Facebook post in February.

Partisan publishers are still big

Hardly surprising, politically-charged publishers drove a high engagement averages in February.

Though these pages differ in how extreme (and accurate) their reporting is, it’s clear that politics is a hot topic. The top Pages here saw more engagements per post than the mainstream publishers.

Occupy Democrats, which had the highest number of average engagements, also posted the most content in February out of these publishers.

But beyond Occupy Democrats, output of these partisan publishers fluctuated between 26 and 676 for the entire month. Remarkably, News And Guts, which launched just in January, made this list. This is a topic that has quite a lot of engagement potential, and it isn’t going away.

We can take a handful of these publishers and compare their average engagement in February 2017 against February 2016 through NewsWhip Analytics.

While Facebook is trying to battle sensationalist and fake news, many of these Pages already have built active audiences over the length of the recent U.S. presidential campaign. Only ForAmerica saw a decline in its average engagements per post.

Does audience size play a role?

Could audience size correlate to a higher number of Facebook engagements per post? Let’s check in on the audience sizes of each of our top tens: our mainstream news publishers, interest publishers, and politically-charged publishers.

For the mainstream news publishers, audience size didn’t seem to correlate to bigger average engagements. Fox News has significantly less followers than CNN and BBC News on Facebook, and AJ+, the runner up, boasted the third smallest audience. Channel 4 News had the smallest at 3.5 million.

Looking now at the interest-focused publishers, we can see their average audience size was nearly 10 million more than news publishers. However, this is disproportionate to how much bigger the average engagements per post were. While the audience size of interest-focused Pages was 1.58 times bigger than that of our mainstream news Pages, the average engagement per post was 6.56 times larger.

A larger audience size doesn’t necessarily apply to all the interest-focused Pages. The BEER Bible had the smallest Facebook Page audience of all the Facebook Pages we looked at, across all three categories. Tasty had the largest at 83.7 million.

Most of these partisan publishers actually had significantly smaller than the mainstream publishers we identified earlier. Yet their average engagement was higher than that of the mainstream publishers too.

BuzzFeed is still buzzing

We’d be remiss if we didn’t point out BuzzFeed’s average engagement numbers per post here. BuzzFeed remains a champion on social media.

Nifty, Tasty, SOML, BuzzFeed Animals, BuzzFeed Sweaty all featured predominantly. At last count, BuzzFeed had 90 Pages on Facebook.

As we can see, BuzzFeed’s niche Facebook Pages saw bigger engagements per post than the main BuzzFeed Page. BuzzFeed’s main Page also had a much higher output than the Pages that focused on specific verticals.

Like we mentioned before, slicing and dicing content into specific Pages is proving popular for other publishers. NowThis’s Facebook Page around “Future” content saw 11,781 Facebook engagements per post in February, while its Page on politics saw 11,006 engagements per post.

Clearly there are different tactics for building an audience that engages with each piece of content. Here are some tactics we identified from this analysis:

1. Be relatable and human wherever possible
2. Focus on specific audiences or niches
3. Incorporate the current events and topics that your followers care about
4. Post fewer but quality content that delivers value to your audience’s lives
5. Experiment with different formats to find your most engaging content type

With social being so communal, it’s essential to create an actively participating community. This will only help your reach grow, provide feedback on what you’re posting, and set you apart from the rest.

Gabriele Boland is an analyst/content producer at NewsWhip. Endlessly fascinated by the evolving digital space, she writes about the latest trends in marketing and social media.

The post Which Facebook Pages See the Most Engagements Per Post? appeared first on MediaShift.

How long are the most engaging videos on Facebook? We look at top news publishers for the best practices.

After analyzing how Facebook shares on videos have changed in a year, we decided to dive into what’s making these videos so successful. One consideration that comes up again and again is the length of a video.

We last looked at the length of Facebook videos in September 2015. We analyzed five publishers’ top ten shared videos for the average length of a successful video, and found that average video lengths varied from 24 seconds to 90 seconds.

A lot has happened since then. Facebook Live was one of the biggest emerging formats of 2016, leading to longer videos featuring more and more in the news feed. This year, Facebook announced a renewed focus on longer videos as well.

This time, we took our news publishers from our recent analysis of Facebook videos. We looked at Daily Mail, Fox News, CNN, ABC News, AJ+, NowThis, BBC News, ATTN:, and Mic, which were some of the news publishers with the most video shares in January 2017. We also added in BuzzFeed and The New York Times for consideration.

This time, we looked at their ten most engaging videos overall, taking into account likes, shares, comments, and reactions. Here’s what we found for a month’s worth of data (January 15th to February 15th, 2017). The data comes from NewsWhip Analytics.

Live video made a big impact here. Seven of Fox News’ most engaging video were Live videos, and six of the New York Times’ videos. If we discount Live video, we see that video lengths are still trending longer than they did in 2015.

BuzzFeed was still the shortest, with an average of 26 seconds on non-Live videos, while Fox News was the lengthiest at a 2:53 minutes average.

In fact, only two of these publishers factored in at under a minute, ATTN: and BuzzFeed. Three of these publishers had averages of over a minute and a half, while the majority hovered just above a minute long on average.

So what trends did we see around these videos?

Soft and Hard News Both Engage

There was a solid distinction between which publishers relied on hard news vs. soft news for their most engaging videos. Soft news may be easier to cover in a quick video, yet these publishers prove you can find a stride across various beats.

CNN, Fox News, the New York Times, Mic, and ABC News’ top engaging videos were primarily hard news or politics. BBC News, and AJ+ had a mix of topics, with some political coverage. Meanwhile, Daily Mail, NowThis, and BuzzFeed’s top videos featured softer news.

NowThis, which we’ve covered before as an excellent creator of sharable video, produced content around soft news and human interest pieces in particular.

Some of NowThis’s top engaging videos took human interest angles on current hard news topics, like anti-Muslim sentiments. ATTN: did this as well — covering the social aspects of harder news. This appeals more to the ‘social’ part of social media.

Proliferation of Live Videos

The majority of Live videos were politically focused around the US Presidential Inauguration and the events around it, like the Women’s March. BBC News was the only one to deviate from this, with a video of the first direct freight train from China arriving in London.

For major events, people are likely to take to social media for more information and to express their own thoughts. By having a Live video broadcasting, publishers create a ‘meeting ground’ for their followers to convene.

Additionally, as a Live video broadcast goes on, more viewers are likely to join in and watch. That means they’re more likely to engage with that content as well. Facebook first suggested a Live video be a minimum of five minutes long, but the top engaging Live videos have shown an effective length is far beyond that.

Easy Watching Experience

Many of these publishers’ top videos were in a format that was ideal for mobile viewing, or for casual watching from the news feed.

Most of the publishers captioned their videos. The videos make it clear what’s happening and are action-packed. For the viewers, it’s not simply watching “talking heads”. This is particularly impactful for viewers watching without sound, which is a consideration as mobile viewership rises.

Many of the videos are in a square format. Again, for those watching on mobile, this makes for a better experience, as they don’t need to flip their phones.

If a video is hard to watch, viewers might drop out and be less apt to engage with the content. A better viewing experience makes for a happier viewer, one that will be more likely to like, comment, and share the video on.

For top publishers, a good video is a combination of telling a compelling story, keeping it interesting all the way through, and making sure your viewer can watch with ease.

Gabriele Boland is an analyst/content producer at NewsWhip.

The post How Long Should Your Facebook Videos Be? appeared first on MediaShift.

How do you stand out when it’s all been done before? The same big stories get reported in near-identical ways. The same headlines rule the day over and over.

As a journalist or content creator, it can be a struggle to brainstorm ideas that haven’t been done before that will still catch your audience’s attention and gain momentum. So how about the white spaces?

The white space is everything between what’s being reported. It’s what’s not being written about. This is the unchartered territory, the stories that other publishers aren’t covering. This creates an opening for you to fill that space with content that you know your readers will enjoy.

So how do you find those stories? Where are the gaps? The opportunities not being taken?

Using social listening tools can help inspire writers on what not to report on and cover. When you see what everyone else is doing, you can discover what they’re not doing and make that space your own. Let’s look at a couple ways to find the white spaces.

What’s Not Out There

The first step, of course, is knowing your audience and what stories satisfy their needs the most. Is it your content’s intention to educate them? Inspire them? Entertain them?

Take a look at the biggest stories being reported right now. You can do this via Google, an RSS aggregator, or if you want to see which stories are having the biggest buzz across social media, you can use a tool like NewsWhip Spike.

Social media metrics are highly valuable here for finding the white spaces. They are the biggest source of organic and unsolicited conversations, for both publishers and brands to be able to listen in and react accordingly.

So what’s being reported right now? What’s not? Will this fit in with what your audience craves?

When Beyoncé announced her pregnancy last week, the story jumped to the top of Spike, with tons of related stories being associated with each entry in mere hours. With so many stories saying the same thing, how could a publisher stand out? The answer was in finding what wasn’t being written.

Other publishers saw opportunities by reporting different angles – what other celebrity parents of twins were out there? Was there significance in the timing of Beyoncé’s announcement or what she was wearing in her photoshoot?

Looking for what isn’t being reported in an industry is especially useful for PR and marketers. You can identify the biggest opportunities for a brand to stand out. We can look at specific events or topics, and Spike’s entity feature (the trending links) can reveal what’s currently being written about the most.

Historical Trends

Historical data can be good for identifying the white spaces as well. What worked well in years or seasons past, that you don’t see being reported on right now?

The Academy Awards always dominates television and social media. If you’re a reporter or marketer, you may be wondering how to best cover it amidst everyone else’s reporting. We can use historical trends to pinpoint what’s worked in the past, that isn’t necessarily being used right now.

Let’s use NewsWhip’s social media database to see which stories were the most engaging around the Oscars in years past.

The top ten stories of Oscars 2016 looked at a variety of topics. Several were about gender and race representation issues, while others covered winners and live updates. The top story, by over 100,000 engagements, was a humorous article on a celebrity getting mistaken as homeless by security. Other lighthearted stories, like Kate Winslet and DiCaprio’s friendship goals, also made the top ten.

Let’s look at the 2017 Oscar season thus far.

Race representation again is making headlines, in a more positive way. This year, politics are bleeding over into the Academy Awards season, accounting for half of the stories. Where is the white space here between this year and last year? So far, the humorous and quirky stories of 2016 have yet to make it into the top ten, amidst the more serious ones.

If you see that certain topics led to top stories in 2016, and aren’t being reported about this year, you can make sure that you’re the one covering these stories now. The key is to identify the white space among topics and strive for the content that people engage the most with.

Hidden Gems

Another way to find whitespace stories is for looking for ideas in that space already. If you know what your readers will resonate with, you can quickly discover the stories emerging on blogs, smaller sites, and users’ native posts.

Again, you could look for these stories in different ways. You could look for the most recent posts and articles around a hashtag or keyword. Or social listening tools can help. You can find those stories that have a low volume of social metrics right now, but high signals to how well they’ll perform.

This search in Spike for video content around NFL and the Super Bowl shows some videos with viral potential.

LittleThings used Spike to do this with a video they found on a local channel, that had huge potential with their audience. Content Director Maia McCann said:

“We found NJ.com’s video of Miss Colorado’s monologue on Saturday when it had only accumulated 200,000 views over 48 hours. Our trending editor identified it as viral, used our “storytelling lens” to frame it for our readers, and by Sunday morning, the video had been viewed over 2.5 million times by LittleThings’ readers.”

Social data can give you the insights you need to find these white spaces out there. You can look for patterns in audience behavior, analyze the conversations and landscape on social, to best capture your readers’ attention and differentiate your content.

Gabriele Boland is an analyst/content producer at NewsWhip.

The post How to Use Analytics to Differentiate Your Content appeared first on MediaShift.

Recipe and food videos have huge viral potential on social. We look at top publishers and their tactics to success.

Cheesy fried hot dogs. Sweet potato soufflé. Cinnamon roll apple pie.

Even if you don’t cook, it’s hard not to be taken in by the sumptuous food videos on social media. Snappy, simple and always mouthwatering, the videos are perfect for consumption on the fast-moving platforms of social media.

The engagement numbers don’t lie either. Food is a gold mine for social video.

We looked at food-focused publisher pages on Facebook and their video content for October through December 2016. We looked at likes, reactions, shares, and comments on just videos, including Facebook Live.

Generated from NewsWhip Analytics

BuzzFeed Tasty drove over 85 million Facebook engagements on video content alone in this three month period. Delish, Tastemade, and Food Network were also all driving well over 10 million engagements a month on their videos.

How does this compare with general news publishers? Just looking at Tasty against some top publishers on Facebook video content alone, we can see that Tasty holds its own against the big players.

For video content alone, Tasty leads by a huge margin in Facebook engagements. Digital native NowThis has adopted several tactics of these food video publishers, so it’s not a surprise to see NowThis in second place to Tasty.

It’s clear that food publishers have hit their stride. Eight of the ten food publishers we analyzed were posting over 100 videos a month. So what are their secrets to cooking up addictive videos that get people sharing?

Highly Focused

We know from past video analysis that viewers often drop out in the first few seconds of a video. From the start of a recipe video, you know what you’re watching. There’s a sense of productivity as you watch the recipe come together, from start-to-finish.

These videos are often zoomed in on the process itself. We see hands creating the recipe but no person giving us a lengthy introduction — we plunge right into the action. The videos appeal to the senses, loaded with up close visuals of the ingredients and every step of the cooking.

This video from Tasty has driven over 3 million likes, shares, reactions, and comments, along with 100 million views. The 54-second video is zoomed in on the actions of the recipe, the slicing, the sprinkling of spices, the assembly, and the final product emerging from the oven and fork digging in.

Beyond the video itself, the accompanying captions of these recipes tend to be short, loaded with descriptive and appetizing words. Oftentimes, it’s just the name of the dish and a link to the full recipe.

Create a Community

Food is already communal. We break bread together, pass along our grandmother’s secret recipe, and plan date-night dinners.

A big part of organic engagement comes from turning your social channels into thriving communities. Food publishers may have a natural advantage here, but they can help the process along. By asking questions or posting thought-provoking videos, publishers can help encourage viewers to join in.

Even just the recipe videos themselves drive substantial comments as users respond with their thoughts, iterations, or own experiences replicating the recipe.

Some comments from Tasty’s Apple Pie Cinnamon Roll video

Aside from straight-up recipe videos, there are other ways to encourage discourse. Tasty did a video on fried chicken from around the world, while Food Network created one that asked viewers if they would plan a road trip around food.

Food Envy did a video on the benefits of coffee, which drove over 1.1 million Facebook engagements, including nearly 20,000 comments. Debate sparked in the comments over different coffee beverages and whether they helped or hindered the health of coffee drinkers.

Show Them Something New

With so much content vying for attention in a user’s social media feeds, how can you catch their attention long enough to watch an entire video? Food video publishers may do straightforward recipes, but oftentimes they post videos that are out of the ordinary.

Food Network’s pizza pot pie video has driven over 238 million views. The video on the bizarre but delicious sounding mashup, has also spurred over 2.5 million engagements.

There was also Delish’s unicorn cheesecake, and INSIDER food’s pho plus burrito concoction, the ‘Phoritto‘. These novelties catch viewers attention by showing them something they haven’t seen before.

The video could even be something simple; Delish posted a video that suggested cooking creative ‘cheeseball bites’ as an alternative to a less original cheese platter.

Encourage Action

What do you want your viewers to do after they watch your video? It may be simple as sharing the video or talking about it to other people. For food publishers, the answer is simple. They encourage their viewers to try out the recipes, oftentimes simply by including the link to the full recipe, or the whole recipe if on Instagram.

MILLE CREPE CAKE Servings: 8 INGREDIENTS For the crepes: 6 tablespoons (100 grams) butter 3 cups (675 milliliters) milk 6 eggs 1½ cups (210 grams) flour ⅔ cup (80 grams) cocoa powder 7 tablespoons (105 grams) sugar 4 cups (1 liter) whipped cream For the ganache: 1 cup (225 milliliters) heavy cream 4 tablespoons (200 grams) sugar 6 ounces (170 grams) chocolate 1 tablespoon (15 grams) butter ¼ cup (40 grams) powdered sugar, optional for topping PREPARATION 1. Make the crepes by warming melting the butter and allowing it to brown slightly. Set aside. 2. In the same pot, warm the milk. Remove from heat. 3. In a bowl, whisk flour, cocoa powder, and sugar. Mix in eggs, then gradually mix in butter and warm milk. Chill. 4. On a nonstick skillet over medium heat, pour ¼ cup of crepe batter, and tip the pan to cover the entire bottom surface. Cook until bottom surface of crepe begins to brown, then flip. Repeat until all of the crepe batter is used. Cool crepes. 5. Stack crepes on top of each other, with whipped cream between each layer. Once assembled, trim edges for a cleaner look, if desired. 6. For the ganache, bring the heavy cream and sugar to a boil, and pour over chocolate and butter. Let cool, and spread over the crepe cake. 7. Top with sifted powdered sugar (optional). 8. Enjoy!

A video posted by Tasty (@buzzfeedtasty) on Dec 10, 2016 at 9:49am PST

By prompting a “real life” action, viewers may try the recipe and share it with others, leading to some of that elusive and highly valuable “word of mouth” sharing. More people may be inspired to check out the food publishers’ content.

For non-food publishers, consider how a good book stays with you after you’ve finished reading, or how a particularly grisly episode of Game of Thrones may leave you outraged. How can your video stick with your viewers? Both ATTN: and NowThis have done well with this, by posting thought-provoking content packed with illustrative visuals.

Don’t Be Afraid to Experiment

It seems straightforward to say food publishers aren’t afraid to try new things. That applies to social media as well.

Live video seems to be a relatively new tactic for food publishers, yet to drive the amount of viral success of the short and snappy recipe videos.

These were the top Live videos from food publishers we analyzed, from October through December 2016. Only one, from Tasty, broke over 100,000 engagements.

There’s quite a bit of room for experimentation here, by the variety of content that makes up the top posts. And clearly, from Tasty’s example, experimentation can lead to success.

Beyond Live video, instead of only posting recipe videos, some of these publishers are trying videos by focusing on other food stories. News publishers can see social media buzz for reporting other angles to breaking news stories, and the same holds true here.

INSIDER food saw nearly 940,000 Facebook likes, reactions, shares, and comments for this sushi bazooka video. The publisher saw success for a video on a toddler chef prodigy and a man who is a quesadilla legend in his front yard, as well. Much like the recipes, these videos tell a neat and snappy story, that will appeal to an already food-crazed audience.

Gabriele Boland is an analyst/content producer at NewsWhip.

The post 5 Secrets to How Food Videos Go Viral on Social appeared first on MediaShift.

Last week, Instagram made some big changes to their Stories feature, and publishers and brands should be thrilled. Verified accounts can now add external links to their stories, allowing users to click through to further content or sales pages.

Users can also tag other users in their stories and add Boomerangs in-app. These big changes solidly set Stories apart from being a Snapchat clone.

These instant, time-sensitive visual platforms are skyrocketing in popularity. With tough competition, they’re all innovating fast.

Instagram Stories are in fierce competition with Snapchat, whose new Spectacles hardware just went on sale for $129 last week and are already fetching over $2,500 dollars on eBay. Facebook, Instagram’s parent company, just launched a feature called Flash in Brazil. And Periscope, not to be left out, added updates to identify ‘super fans’ and create live-streaming groups, a feature that’s been awaited on Snapchat.

But Instagram Stories’ latest changes have content creators the most excited, it seems. A social media manager at Benefit told Digiday the update was a “complete game changer.”

Instagram Stories are already something content creators have embraced. Residing at the top of the feed, they give publishers and brands a chance to override the algorithm.

The little circles under the Instagram logo indicated users’ Instagram Stories. You can tap ‘Your Story’ under your picture to add your own.

So what should you keep in mind for Instagram Stories, with this new update?

Closer and Quicker Connections

Instagram Stories is a different animal from the carefully curated and filtered images and video you typically see on Instagram. It’s meant to be more casual, given the impermanent nature and graffiti features of Stories.

Out of Print Clothing uses Instagram Stories to share fun literary facts and announce store news.

Many of the Snapchat tactics carry over to Instagram Stories. You can take your audience up close and personal to the subject of your content. Imagine going behind-the-scenes at a fashion show or showing a locker room celebration after a sports match. From there, you can link to external content.

Disney used their Instagram Story to take their followers to the premiere of their upcoming film “Moana.”

For a publisher, you can put the spotlight on a certain provocative moment of a story, then link to further reading. The New York Times has been doing this on their Instagram content already, by putting the article link in their Instagram profile. Now it’ll be easier than ever, and publishers won’t have to focus on promoting just one link.

Harper’s Bazaar shared beauty and style tips on their Instagram Story. Their recommendations could now link to external pages for purchasing those products.

The important thing to remember is that you’re adding value to your user’s day. Keep your stories satiating their curiosity for new and clever content.

Tell a Story

They’re called Stories for a reason. Only posting an external link to content or an eCommerce page may not keep your audience engaged and coming back for more.

Instead of doing one picture or video, consider tying snippets together to make an expansive and interactive content experience. Tell a story in several parts to keep users engaged and build their interest in clicking through.

NASA is great at making these stories on both Instagram and Snapchat.

NASA used their Instagram Story to explain the science behind the recent super moon. These were the first three screens in their photo and video story.

Other publishers can take on this tactic as well, taking users through a story, start to finish, or showing another angle to a particular story.

Travel and Leisure brought their followers on a tour of Obidos, Portugal on their Instagram Story. By creating a cohesive narrative, you can keep your followers engaged and watching to see what comes next.

Don’t Forget Influencers

Now that links and tags can be put into Stories, influencers that you partner with can tag back to your Instagram account or to an external link.

We’ve seen the phenomenal reach and impact that influencers have made for content creators before on the blog.

For publishers, this could be having interview subjects or reporters use Stories to flesh out an article or provide another viewpoint, while ultimately linking back. As social media platforms continue to place more emphasis on organic distribution between users, this is something worth focusing on as well.

Influencers can be some of the first to adopt new features. Chiara Ferragni, a travel influencer, already used the user-tagging feature in her Instagram story above. You can tap any of those users’ handles, and tap again to go to their profile.

One benefit of influencers is their reach. You can take this even further another way. If you hold a contest on Instagram, you can ask users participating to tag your account in their Stories. All of this will lead back to your account and your content. Previously, this tagging feature was done through comments alone.

Keep Track of What Works

Right now, there doesn’t seem to be a way to track analytics on Instagram Stories over time. So it’s up to you to keep a note of which Stories work the best for you. These will indicate the top opportunities for sharing links.

Even looking to your regular Instagram content can reveal the insights. Let’s do an example here, with data from NewsWhip Spike.

Looking at the New Yorker’s top ten posts on Instagram for the past month, nine of the top posts were around their characteristic cartoons. They may want to focus on integrating their cartoon content into their Instagram Stories.

Of course, don’t look just at your own content. Keep an eye on your favorite content creators and influencers. What are they doing with Instagram stories? How are they innovating and making content that you personally find interesting and fun?

As social media breaks down more walls between publishers and audience, it’s exciting to explore the new ways to tell stories. With Instagram Stories update, the medium now has markedly more value.

Only time will tell how well users take to these features, but it’s exciting to watch in the meantime.

Gabriele Boland is an analyst/content producer at NewsWhip. Endlessly fascinated by the evolving digital space, she writes about the latest trends in marketing and social media.

The post How Publishers Can Use Links and Mentions In Instagram Stories appeared first on MediaShift.

With video growing more prevalent on every platform, here are the must-know content trends for successful Instagram video.

Instagram has been making big moves this summer. Imitation is the sincerest form of flattery they say, and Instagram has adopted several of visual platform Snapchat’s features, including Instagram Stories to match Snapchat Stories.

Last month, we looked at four quick things to know about successful Instagram videos. In the six months leading up to April 2016, the time users spent watching video on Instagram increased by over 40 percent.

With Instagram Stories featuring prominently at the top of the feed, this number will likely grow.

Top Video News Publishers

We looked at the top news publishers on Instagram in June and July to see how publishers were engaging their followers amid the shift to an algorithmic news feed.

This time, we’re examining only how these publishers fared on their video content. The data comes from NewsWhip Spike.

The top publishers were the same; however, Bleacher Report and ESPN beat out National Geographic for engagements. Bleacher Report drove nearly 11.9 million likes and comments for their Instagram videos from August 1st to 28th.

Of course, this could also be due to the sheer number of video these sports publishers are putting out: 238 (Bleacher Report) and 180 (ESPN) to National Geographic’s 20.

Per video, National Geographic drives an average 4,539 comments and astounding 447,372 likes.

BBC News breaks into the top five as the only general news publisher, though Fox News and CNN join them in the top ten.

What works on one platform doesn’t necessarily translate to the other. Video on Facebook is a different animal than on Instagram. When we looked at Instagram last month, we saw the top videos were fairly short, captioned, had accompanying text caption for context, and were often square.

Since we already looked at the video tactics, let’s examine some of the content trends driving engagement.

Human Interest Stories Resonate

The majority of the top ten videos from general news publishers were human interest pieces, both negative and positive.

This video from CNN drove over 29,000 likes, and 6,600 comments, on a small child Syrian refugee.

His name is Omran. The image of him, bloodied and covered with dust, sitting silently in an ambulance awaiting help, is another stark reminder of the toll of the war in #Syria. He is young — one witness puts him at four, perhaps five years old, but his chubby arms and legs and the way he clings to the man who pulled him from the rubble of his bombed-out home suggest he is still a toddler. #Aleppo, in northern Syria, has been besieged for years during that country’s civil war. Thousands of people have been killed there, and many lives have been upturned. Omran’s family are among them. Sometimes a video is worth a thousand words. This haunting, heartbreaking imagery of a young Syrian boy is a vivid reminder of the horrors of war.

A video posted by CNN (@cnn) on Aug 18, 2016 at 7:20am PDT

The simple video gives viewers a glimpse into the realities of the Syrian conflict that CNN does significant reporting on. It humanizes what might otherwise be another story about far off places, and far off people.

Other videos were less solemn. This video of a cop pulling drivers over to give them ice cream on a hot day drove over 24,000 Instagram likes and comments.

“It’s actually against the law to drive on a hot day without an ice cream cone.” Police Chief Kevin Lands just wanted to make sure all drivers were following the law.

The post How to Boost Instagram Video Views with Influencers, Community appeared first on MediaShift.

]]> 133247